Effective Date: January 1, 2020
OUR COMMITMENT TO PRIVACY
Datablocks Inc. (“Datablocks”) believes in the privacy rights of all
collection, use, and disclosure practices of Datablocks and applies
to all information Datablocks collects in any form, whether written
collected from you and how it is used. It also explains how you can
ask questions, make suggestions, and express concerns about
Datablocks’ privacy practices.
Datablocks prides itself on providing an atmosphere that is
non-disruptive to Internet users. Our proprietary ad personalization
methodologies enable advertisers to effectively direct their
campaigns to the audience(s) they are looking to reach. Services
Datablocks offers include an Internet platform that enables
publishers, advertisers, and ad networks to efficiently market, buy
and sell digital advertising and ad inventory.
Through its Internet platform, publishers, advertisers, ad networks and other clients of Datablocks may collect and use data for advertising purposes on their digital platforms across the Internet. Publishers may use our services to process consumer data, which they collect or source. Their data collection, use, and sharing practices are governed by their own privacy policies and may differ from those adopted by Datablocks. We encourage you to refer to the privacy policies of any websites you visit and apps you use, to learn about their privacy practices to understand how your personal information may be used before you disclose any personal information on them.
WHAT INFORMATION WE COLLECT AND HOW WE USE IT
Datablocks uses log files to track transactions. These log files
include internet protocol (IP) addresses, browser types used, postal
or zip codes, the internet service provider (ISP) utilized,
referring/exit pages, platform type, date/time stamps, device IDs,
and number of clicks among others. This information is then used to
analyze trends, administer the site, and personalize advertisements
to users accordingly.
In the course of and for purposes of conducting its business, Datablocks may collect, process and store the following consumer information on behalf of its clients that is considered Personal Information under the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) or Personal Data under the European Union’s General Data Protection Regulation (GDPR):
- browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues related to Datablocks’ platform;
- IP addresses are used to bid on advertising inventory;
- geo-location data is used to bid on advertising inventory;
- precise location data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory;
- GPS coordinates, where available, are used to bid on advertising inventory;
- unique UserIDs created by Datablocks and stored as a cookie in your browser may be shared with publishers, advertisers and other clients of Datablocks and used to create anonymous user profiles for the purpose of targeting future advertising;
- mobile device identifiers are used to understand mobile traffic and are shared with advertisers and agencies to personalize the advertising experience;
- pixel data (data obtained through or in connection with the placement of any pixel mechanism on a web site, advertisement or email) may be created by publishers, advertisers and other clients of Datablocks and used to track your activity on a web site and to create or add information to anonymous user profiles for the purpose of targeting future advertising;
- UserIDs (and associated information) created by third parties may be matched with UserIDs created by Datablocks and shared with publishers, advertisers and other clients of Datablocks to add information to anonymous user profiles for the purpose of targeting future advertising;
- data on whether a user viewed or clicked on an Ad is shared with advertisers and agencies.
- Administer, troubleshoot, enhance and manage our services;
- Send processing communications, including updates on your account;
- Manage your account;
- Analyze the accuracy and effectiveness of our website and services;
- Analyze and understand our customers and their needs;
- Diagnose problems with our servers or platform; and
- Meet obligations as required by applicable laws, i.e. fraud detection, enforcing our business terms and agreements.
Datablocks may combine information that does not directly identify an individual with data collected from other sources to provide publishers, advertisers and ad networks with information to improve the relevance of advertising presented to users and determine whether to bid on ad inventory. In addition, although Datablocks does not directly engage in Cross-App Advertising, our technology may collect and/or pass through Mobile Device IDs (the unique identifier assigned to a device by the manufacturer) or Advertising IDs, instead of cookies, to recognize you.
Personal Information of Datablocks Clients
Registering to become a user of the Datablocks platform, either as
an advertiser, ad network, or a publisher, requires the submission
of personal information to Datablocks. This can include the full
name, mailing and/or billing address, email address, company name,
website URL, and financial information for billing purposes.
Datablocks uses this information to service its accounts and respond
to sales inquiries or technical support requests. All information
provided by you to Datablocks is held in strict confidence and as
prescribed by applicable law and the corresponding regulatory
Datablocks does not distribute or sell personal information to third parties for their own promotional use. Datablocks does not sell, supply, or otherwise make user personal data available to any third party under any circumstances, unless ordered to do so by a court of competent jurisdiction and for a lawful reason.
Sensitive Information & Children
Datablocks does not intentionally collect or aggregate information
based on sensitive information, including health conditions, sexual
orientation or family life, financial information, race or
ethnicity, private communications, behaviour at home or specific
addresses, to target ads on behalf of its clients and prohibits its
clients from doing so via its platform.
We do not knowingly collect personal data about children. Our systems are not designed for use by children under the age of 13. If we learn we have collected or obtained personal data of someone under 13, we will delete that information from our database. If you believe that this has occurred, please contact us at email@example.com
Third Party Data
COOKIES & CROSS DEVICE LINKING
An HTTP cookie is an object that stores a small amount of data on
behalf of a website on a given device. By saving information in a
cookie, websites can remember preferences or recognize browsers from
one visit to another or from one website to another. Datablocks uses
both session-only and persistent cookies. More specifically,
Datablocks uses certain cookies that last only for the duration of a
user’s internet session and expire when that user closes their
browser, as well as certain other cookies that are used to remember
a user when they return to a website and will last for longer.
HTML5 cookies, also known as HTML5 Web Storage, or local storage, is a technology that allows a website or application to store information locally on a user’s computer or mobile device. Datablocks uses HTML5 cookies, or local storage, in connection with its platform and website to recognize users from one visit to another or from one website to another.
Cross-device linking is a form of matching that allows advertisers to, within a degree of probability, conclude that certain devices are related to each other, i.e. they belong to the same user or household. Datablocks may engage in cross-device linking for personalized advertising, ad delivery, and reporting. If you would like to opt-out of having cross-device linking used by Datablocks on your devices, please see the “Your Privacy Choices” section below.
WHO DOES DATABLOCKS DISCLOSE INFORMATION TO AND WHY?
Datablocks may disclose your information under the following
Datablocks may disclose your information to third parties if you have violated our terms of service, terms of acceptable use, or if we need to comply with applicable laws and lawful governmental requests, other legal and regulatory authorities and for other lawful purposes.
YOUR PRIVACY CHOICES
Web Browser Option to Opt–Out
Some of the ads you see on the internet or in applications on your
mobile device are targeted to your interests and based on your
activity online or in the applications on your mobile device. This
type of ad targeting — sometimes called “interest-based” advertising
or “online behavioural advertising” — is enabled through various
technologies, including browser cookies, mobile advertising
identifiers as well as other non-cookie technologies. Targeted
digital ads help support the free products, services and content you
Most browsers are set up to accept cookies; however, the "help" feature of the menu bar on most browsers will explain how you can stop accepting cookies and how to turn off existing cookies. If you decide not to accept cookies you may not have access to certain features that make your experience of the website more efficient and some of the features on the website may not function properly.
The opt-out process does not opt you out of receiving all ads, only interest-based ads. You will continue to get ads after you opt out; they will just not have any special relevance to your interests
Install Opt-Out Cookie
To help protect your privacy, Datablocks and its clients have
voluntarily agreed to abide by the high standards of Digital
Advertising Alliance of Canada (DAAC) and the National Advertising
Initiative, including offering an opt-out mechanism.
Opting out of interest-based advertising means that you will no longer be shown ads that have been tailored to your interests. It does not mean you will no longer see advertising online. When you opt-out, an opt-out cookie will be stored in your web browser signalling your opt-out preference to DAAC and NAI members including Datablocks and its clients
To learn more or to opt-out of targeted advertising from other DAAC members, please visit: youradchoices.ca/choices.
To learn more or to opt-out of targeted advertising from other NAI members, please visit: http://www.networkadvertising.org/managing/opt_out.asp ;
Please note that if your browser is configured to block third-party cookies, then the opt-out cookie may not work. If you delete your browser cookies, you will need to opt-out again. The opt-out will only apply to the specific browser in which you set it. The opt-out process must be repeated for each different browser.
CLICK HERE TO OPT OUT
Datablocks retains your information for as long as necessary or
required by any applicable legal and retention obligations.
Datablocks may retain data for as long as needed to provide
services. We may retain data even after an account has been closed,
is inactive, or is no longer engaged in business with Datablocks if
retention is reasonably necessary to comply with our legal
obligations or meet regulatory requirements, resolve disputes,
After 6 months, we de-personalize data by creating data sets that cannot be traced back to individuals. If an account is inactive for 6 months, we will destroy the associated data within 3 months.
Personal data will be destroyed according to our data destruction process.
Datablocks has technical, contractual, administrative and physical
security measures to protect your information in a manner that is
reasonable and appropriate to the nature of the information you
provide to Datablocks.
Datablocks follows strict Information Security policies to protect personal data submitted to us, both during transmission and once we receive it. Although we take steps to secure your information, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
In the unlikely event of a confirmed security breach, Datablocks will investigate and contact impacted persons regarding the breach.
We reserve the right to disclose your personal data as required by law, in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; when we believe that disclosure is necessary to protect or exercise our legal rights; or to defend against legal claims.
CONCERNS, INQUIRIES AND ACCESS REQUESTS
To inquire about privacy concerns or make an access request, please
contact Datablocks by mail, as detailed below, or by email at
with the subject line “Privacy Inquiry” or “Privacy – Access to
Attn: Privacy Team
243 Church St., Suite #200
St. Catharines, Ontario, L2R 3E8
You may make a request to access the personal information that Datablocks has about you inquire about what it is used for, and with whom it has been shared. If you notice any inaccuracies or wish to update any part of your personal information you may contact us about that as well.