Software Ingenuity

Datablocks provides world-class SaaS solutions that empower our client's growth, while driving their revenue to new levels.
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Version5 reimagined, retooled, and remastered

Our all-new Version5 Platform represents the culmination of more than 15 years of building advertising platforms. Taking several years to develop, this highly anticipated release provides a modular, and exceptionally versatile solution for a wide range of business models.

Drawing upon extensive experience and insights, our team has gone to great lengths making sure every design element has been examined, and every process optimized. Starting with the easy to learn, easy to use control panel, to the powerful back-end processing, this new platform truly excels in every way.

  • API based control panel
  • RTB focused / XML capable
  • CPM / CPC pricing
  • Highly refined targeting
  • Ultra-low latency through software, hardware, and network
  • Optimized graphs and data tables, producing increased productivity
  • "ZeroClickFraud" suite of tools comes fully integrated for traffic assessment and filtering
  • “Scout" demand-side analyzer provides built in protection against malware and PUP's
  • White-label design, with extensive branding and customization capabilities
  • Intelligent Alert System notifies of any abnormal or notable changes in real-time

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Our most sophisticated header bidding platform ever, now streamlined and optimized for Prebid!

Derived from years of extensive header bidding experience, this most recent offering from Datablocks solely focuses on the many ways in which prebid.js can be optimized. Building upon the modular design of our software, Capstone caters to Publishers, SSP’s, and associated AdTech partners, while offering several discreet levels of service.

From comprehensive buy-side analytics, to detailed optimization of client-side implementations, to hybrid or complete server-side management and bidding, this highly focused platform offers a wide range of capabilities.

Capstone dramatically increases awareness about what’s happening during auctions, providing insights that can be acted upon with confidence and intention. Housing detailed analytics, and aggregated demand reporting under one easy to use platform empowers you to focus on much more important tasks!

  • Buy-side analytics such as:
    • Ad Placement / Sizes
    • Coverage / Coverage %
    • Timeouts / Timeout %
    • CPM’s / Delivery Rates
    • Avg. response times / results
  • Statistics and Reporting:
    • Near real-time stats
    • Highly granular, with insightful views
    • Many data points, for deep-level analysis
  • Prebid-compatible, low-latency S2S server
  • Highly refined targeting capabilities (S2S)
  • Real time views of the revenue each Bidder account has accrued
  • Auditing of revenue and impressions, exposing previously unknown discrepancies between real-time auctions, and your Bidder's reporting
  • Daily aggregation of demand partner reporting, providing full transparency on gross earnings, and freeing your time for more important tasks
  • Implementations can also include:
    • ZeroClickFraud - to identify and block fraudulent traffic
    • Scout - to recognize and eradicate malicious demand

Scout Intelligent, Powerful Protection

Leveraging our engineering experience in the online advertising space, Datablocks is proud to have created Scout. This unique product was created to protect Publishers and website visitors by identifying and filtering out malicious ads, and potentially unwanted programs from demand side networks.

Intelligent: Scout goes far beyond what our competitors claim to offer. It's distinctively far-reaching design surveys websites unnoticed, manually intercepting each and every packet of communication. This remarkable design allows Scout to visually inspect a multitude of elements with careful analysis, allowing it to not only weed out malware, but also recognize logos, icons, and even words hidden within images. Identifiers collected by Scout can then go as far as predicting potential future risks, even if the elements did not "attack" during the current visit.

Powerful: Very capable and dedicated hardware, along with leading edge software which has been highly optimized for speed, allows Scout to continuously scan at impressive rates. It uses real, full-featured web browsers to accomplish what humans never could, hour after hour, day after day. Scout does all analysis in real-time, looking for a wide range of threats and questionable behaviour, such as browser exploits, phishing techniques, crypto-mining, and privacy violations - just to name a few. Questionable characteristics are also compared to crowd-sourced blacklists and third party services to further identify suspected threats and their deceptive techniques.
Safe: Another feature that is unique to Scout, is the sandboxed environment in which it operates. This allows Scout to safely analyze and interact with potentially malicious websites and links without ever exposing you, or your machine to threats.
Proactive: Datablocks has worked diligently to develop a service that allows publishers to verify the quality and safety of the sites they link their visitors to. While the majority of advertisers simply want to sell their products or deliver engaging content, some have malicious intentions which need to be met head-on with capable and thorough resistance. The revolutionary design of our Scout demand-side analyzer accomplishes just that.

ZeroClickFraud The next generation of defense

The extraordinary growth of online advertising over the past twenty years has brought with it increasingly advanced methods of fraudulent traffic engineering. Over the years Datablocks has observed and analyzed virtually every form of traffic, and our unique viewpoint has granted us valuable insight. For more than a decade we have leveraged this advantage by providing proprietary fraud filtering in all of our platforms, and have seen it consistently outperform mainstream fraud prevention vendors, as they came and went. This long and steady path has led us to the creation of an anti-fraud suite of tools that is truly industry leading.

ZeroClickFraud, or "ZCF" can be utilized in a wide range of scenarios, providing a blend of passive and active protection at a granular level. Whether managing the pre-screening of queries, impression data, or in-depth analysis of clicks, ZCF offers outstanding security against fraudulent practices. Our advanced, active testing methods, along with deep-analysis of potential website visitors places our methods and techniques well ahead of the competition.

  • Active, real-time decisions, based on a multitude of fixed, and adjustable factors
  • Neural network based, with "Adaptive Learning Technology" at the software's core
  • Scalable to billions of analyzed impressions and clicks per day
  • User friendly front end, including real-time statistics and visualizations
  • Capacity for client designed modules to be easily incorporated into their systems
  • Pre-click, and Post-click filtering, with in-depth data analysis available

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AdCenter Solutions for Direct Advertisers

The mainstreaming of New Media Marketing has heightened demand for online advertising placements exponentially. In response to this growth, and anticipating our client's needs, Datablocks expanded its product offering back in 2014, by releasing this cutting-edge, stand-alone bid engine. Several years, and many iterations later, large-scale networks, agencies, and marketers alike continue to rely on this technology to power their business, and connect with distribution networks.

The Datablocks "AdCenter Platform" increases value to any online marketer's businesses through the creation of their own premium Ad inventory, strengthening their relationships with both Direct Advertisers and Publishers. The easy to use interface, combined with our exceptional support staff, makes setup quick and painless. AdCenter clients are empowered to create, price, and easily distribute campaigns to their intended audiences, using the platform's expansive targeting, and optimization tools.

  • Supports banner ads, flash, html, and text
  • CPM and CPC pricing
  • Budgeting at the Campaign, and Ad Group levels
  • Capacity to run tens of thousands of campaigns, across millions of keywords
  • All changes in the control panel go live within 5 minutes, making testing, and optimization far more efficient than competitors!

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About Us

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John Mayor


Over 25 years of experience as an entrepreneur and programmer has allowed John to achieve great success, by contributing a high level of value and forward thinking ingenuity to his team, and to their ever growing network of clients.

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Paul Crookham

COO, VP of Sales

With a strong background in customer relations, management, and sales, Paul strives to advance long-term partnerships with existing and future clients. Integrity and honesty are priorities, while building our team, and building our business.

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Jesse Richardson

Sales / Account Manager

An innate ability to develop long lasting relationships, by using an honest and earnest approach, is one of Jesse’s strong suits. Helping customers grow their net profits, by tapping into to the immense value offered through our products and services is his main focus.

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Henry Tang


Data Engineering and Server-side development are Henry's expertise. He takes great pride in his work, while working diligently to improve and maintain the reliability of our cutting edge products.

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Warren Gay

Senior Software Developer

In addition to being a bestselling author, Warren has been programming professionally for almost forty years. He has also written many popular Internet-based Linux packages, and is the team's senior back-end programmer.

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Jon Apgar

Lead Front-End Developer

Jon brings many years of knowledge and experience to the team, as he guides the development of all client facing portions of our products. He also manages the crucial aspects of interfacing, which are required between the front and back-ends of our platforms.

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Nicolas Vitaterna

Front-End Developer

Dedicated to the development and efficiency of our user interfaces, Nick is passionate about his work. He brings a considerable amount of experience from his past, while always having fresh ideas for the future, which improve our products and benefit our clients.

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Ricky Rosales

Front-End Developer

With almost 15 years of experience as a front-end web and mobile developer, Ricky brings valuable technical, and artistic design skills to the team. His efforts focus on testing, improving, and upgrading our primary user interfaces.

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Andy Dion

Software Engineer / Developer

Bringing a valuable set of troubleshooting, and software skills to the team, Andy has considerable experience developing and deploying real time, web, mobile and industrial software solutions. He is also deeply invested in cutting edge AI technology.

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Nicole Christian

Office Administrator

As the hub of our office wheel, Nicole keeps the day-to-day operations running smoothly, while providing excellent customer support, and a professional approach to everything she works on.

Contact Us

Over the past 15 years Datablocks has strategically partnered with key clients, allowing us to evolve into a powerful and insightful position within our industry. We are well positioned to handle your company's ever changing needs, and are eager to help the entire industry become more transparent, while providing more value to the end user.

Contact us today for a free consultation, or to schedule a demonstration of one of our products!

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243 Church Street, Suite #200
St. Catharines, Ontario L2R 3E8


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